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Top 10 Shopify Alternatives for Starting Your Online Store in 2025

December 20, 2024

Ramin Popal

Starting an online store is exciting, especially when you discover the right tools to help you launch your business. But with so many best ecommerce platforms for small businesses to choose from, you may feel overwhelmed as you search for the best fit for your new store. 

If you're considering Shopify, you might have second thoughts as you read about the platform's limitations and high fees. Luckily, plenty of Shopify alternatives help you build an online store with fewer restrictions and less cost. This guide will highlight the top 10 Shopify options for starting your online store in 2025.

If you're looking for a quick way to start your online store research, check out AI Store Builder. This tool helps you build an ecommerce website in minutes using artificial intelligence. The best part? You can fully customize your store to fit your needs and business goals without requiring technical or coding skills. 

What is Shopify?

shopify - Shopify Alternatives

Shopify is a cloud-based ecommerce platform that allows individuals and businesses to set up, customize, and manage online stores. Since its launch in 2006, Shopify has become one of the most popular platforms in the ecommerce industry, catering to small businesses, entrepreneurs, and even large-scale enterprises.

Why Shopify?

Shopify offers an intuitive drag-and-drop interface, enabling users with little technical expertise to build and customize their online stores. The platform eliminates the need for coding or hosting setup, making it beginner-friendly.

Shop the Theme Store

Shopify provides numerous professionally designed templates categorized by fashion, electronics, and beauty industries. These mobile-responsive templates ensure your store looks great on any device.

Payment Processing

Shopify supports over 100 payment gateways, including its own Shopify Payments, eliminating transaction fees and simplifying setup. It also allows businesses to accept multiple currencies, making it suitable for global sellers.

Inventory Management

The platform enables users to track inventory levels, get alerts for low stock, and manage product variations like size and color. Bulk import/export features make managing large inventories smooth.

Built-in Marketing Tools

Shopify integrates with social media platforms, email marketing tools, and ad platforms to help businesses promote their products. SEO features like custom meta tags and sitemaps are built-in, ensuring your store can rank well in search engines.

App Store and Integrations

Shopify’s App Store offers thousands of plugins and integrations to extend store functionality. Examples include email marketing tools, product review apps, and advanced analytics.

Customer Support

Shopify provides round-the-clock support via live chat, email, and phone, ensuring users can resolve issues quickly.

Scalability

Shopify caters to businesses of all sizes, with plans ranging from basic to advanced. Shopify Plus is available for enterprise-level solutions.

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Why Would You Look Beyond Shopify?

woman on a laptop - Shopify Alternatives

Why Cost Can Be A Dealbreaker When Choosing An Ecommerce Platform

Shopify's pricing structure may not be a problem for larger enterprises that can afford to cover the recurring fees and app subscription costs. However, these costs can seriously threaten profitability for small businesses and startups just trying to find their footing. The basic Shopify plan starts at $24 per month, and while it does offer a decent range of features, it doesn’t take long for a store to outgrow these capabilities. 

Once a business starts reaching its limits, it likely will have to upgrade to a more expensive plan to access additional features. Even then, Shopify's limitations will remain. Only after the business invests hundreds if not thousands, of dollars into third-party apps will it start to find the customized tools it needs to operate efficiently. By then, the business faced significant operational challenges that could have been avoided with a more flexible platform. 

Why Customization Options Matter

Shopify’s fully hosted platform can appeal to new ecommerce businesses looking for a simple, out-of-the-box solution to get their stores up and running quickly. However, the more a company grows, the more it will need to customize its operations to meet its unique needs. While Shopify does offer a range of attractive templates and themes to help businesses create a professional online presence, there are limitations. 

Advanced customization often requires knowledge of Shopify’s proprietary coding language, Liquid. Furthermore, enterprises aiming for highly customized designs or features usually need to hire developers, increasing the cost and complexity. For example, a niche brand seeking a highly personalized customer experience may find Shopify’s out-of-the-box features restrictive without heavy development. 

Why Niche Businesses Seek Shopify Alternatives

One of the biggest myths about Shopify is that it is a fully scalable solution that can accommodate businesses of all sizes. The truth is that while Shopify does scale well for general ecommerce needs, niche industries like digital downloads, subscription-based models, or companies with unique inventory systems may find it lacking in specific features. 

Advanced scalability for extensive inventories or complex multi-store setups can require significant investments in custom solutions. For instance, a software company selling digital downloads may prefer platforms like Easy Digital Downloads, which specialize in that niche. 

The Trouble With Relying on Third-Party Apps

Shopify’s App Store offers thousands of plugins, but many core functionalities require reliance on third-party apps. This dependency can increase monthly expenses as app subscriptions add up. It can also complicate store management when updates or compatibility issues arise. For example, a business requiring detailed customer analytics might need to integrate several paid apps, inflating operational costs. 

Why Data Ownership Matters

Shopify users do not have complete ownership over their store's hosting. While the platform allows data export, some information, such as customer reviews or advanced analytics, might not be transferable to other platforms without using third-party tools. Businesses looking for long-term independence from hosted platforms may find this restrictive. 

Why SEO and Marketing Tools Matter 

Shopify offers essential SEO tools, but advanced features like custom URL structures, optimized site speeds, and in-depth analytics often require additional plugins. Email marketing capabilities are relatively basic unless supplemented by third-party integrations. For example, a high-growth startup prioritizing content-driven SEO strategies might prefer platforms with built-in capabilities, like BigCommerce or Squarespace. 

A Store Without the Hassle

At AI Store Builder, we create a complete Shopify store for you in under 10 minutes. We include 20 trending products, trusted suppliers, and a dropshipping course that others charge thousands for. Plus, you get live support calls and community access. Skip the headaches of store setup, product research, and supplier hunting - we handle it all so you can focus on growing your business. Get your store built for you in less than 10 minutes today!

Top 10 Shopify Alternatives for Starting Your Online Store in 2025

1. BigCommerce: The Go-To Option for Growing Businesses

big commerce - Shopify Alternatives

BigCommerce is a robust eCommerce platform designed for scalability and flexibility, making it an excellent alternative for growing businesses. 

Key Features

  • No transaction fees, even with third-party payment gateways. Built-in tools for SEO and marketing. Advanced product management options for complex catalogs. 

Pros

  • Scalable solutions for businesses of all sizes. Comprehensive built-in features reduce the need for third-party apps. 

Cons

  • Steeper learning curve for beginners. Limited theme customization without coding. 

Best For

  • Businesses looking for a feature-packed platform to scale operations.

2. Wix: The User-Friendly Shopify Alternative

wix - Shopify Alternatives

Wix is a beginner-friendly website builder with drag-and-drop functionality, perfect for small businesses and solo entrepreneurs. 

Key Features

  • Over 500 customizable templates. Integrated SEO and marketing tools. App Market for additional functionality. 

Pros

  • Intuitive design makes it easy for non-technical users. Budget-friendly plans. 

Cons

  • Limited scalability for large stores. Basic eCommerce features compared to dedicated platforms. 

Best For

  • Small businesses and creatives starting their first online store.

3. WooCommerce: The Highly Customizable Shopify Alternative

woo commerce - Shopify Alternatives

WooCommerce is a WordPress plugin that transforms your WordPress website into a fully functional eCommerce store. 

Key Features

  • Open-source platform with extensive customization options. It supports unlimited products and categories and has a vast library of plugins and themes. 

Pros

  • Flexibility to build a highly customized store. Cost-effective for small to medium businesses. 

Cons

  • Requires technical knowledge or developer support. Hosting and security are managed separately. 

Best For

  • Businesses already using WordPress or seeking maximum customization.

4. Squarespace: The Visually-Driven Ecommerce Platform

square space - Shopify Alternatives

Squarespace is an all-in-one platform known for its beautiful templates and ease of use, which is ideal for visually driven brands. 

Key Features

  • Award-winning designs optimized for mobile devices. Built-in tools for blogging, email marketing, and SEO. Integrated analytics and reporting. 

Pros

  • It is a simple setup with stunning aesthetics. Great for branding and storytelling. 

Cons

  • Limited advanced eCommerce features. Less scalable for high-growth businesses. 

Best For

  • Creative businesses and entrepreneurs focused on branding.

5. Volusion: The Veteran Ecommerce Platform

volusion - Shopify Alternatives

Volusion is a veteran in the eCommerce space, offering a range of tools for managing online stores

Key Features

  • Built-in inventory management and analytics. There are no transaction fees on any plan—drag-and-drop site builder. 

Pros

  • Strong customer support. Excellent inventory tracking for physical products. 

Cons

  • Limited integrations compared to competitors. Themes and customization options are dated. 

Best For

  • Mid-sized businesses need robust inventory tools.

6. PrestaShop: The Highly Customizable Open-Source Platform

presta shop - Shopify Alternatives

PrestaShop is an open-source eCommerce platform that offers extensive customization capabilities. 

Key Features

  • Wide range of free and paid modules for added functionality. Multi-language and multi-currency support. Strong community support for troubleshooting. 

Pros

  • No subscription fees; pay for hosting and add-ons. Highly customizable for niche businesses. 

Cons

  • Steeper learning curve. Requires technical expertise or a developer. 

Best For

  • Businesses seeking a highly tailored solution.

7. Weebly: The Simple Ecommerce Solution for Beginners

weebly - Shopify Alternatives

Weebly is a website builder with eCommerce functionality, offering simplicity and affordability. 

Key Features

  • Drag-and-drop editor for easy site creation. Built-in SEO and email marketing tools—affordable plans for small businesses. 

Pros

  • Easy to use for beginners. Affordable pricing. 

Cons

  • Limited advanced features for scaling. Templates are less customizable. 

Best For

  • Startups and small businesses with basic eCommerce needs.

8. Adobe Commerce: The Enterprise-Level Shopify Alternative

adobe commerce - Shopify Alternatives

Adobe Commerce (formerly Magento) is an enterprise-level platform known for its scalability and robust features. 

Key Features

  • Advanced inventory and order management. AI-powered product recommendations. Strong integration with Adobe products. 

Pros

  • Highly scalable for large businesses. Extensive customization options. 

Cons

  • High cost and complexity. Requires professional developers for setup and maintenance. 

Best For

  • Large enterprises with complex eCommerce requirements.

9. Ecwid: The Flexible Ecommerce Platform

ecwid - Shopify Alternatives

Ecwid is a flexible eCommerce platform that integrates smoothly with existing websites and social media platforms. 

Key Features

  • Sync across multiple channels like Instagram, Facebook, and Amazon. Mobile-friendly and responsive. Free plan available with essential features. 

Pros

  • Easy to integrate with existing websites. Affordable for small businesses. 

Cons

  • Limited features for large-scale stores. Advanced tools require higher-tier plans. 

Best For

  • Small businesses looking to expand their online presence.

10. Shift4Shop: The Versatile Ecommerce Platform

shift4shop - Shopify Alternatives

Shift4Shop (formerly 3dcart) is a versatile eCommerce platform offering robust tools for store creation and management. 

Key Features

  • Unlimited products on all plans. Built-in blogging and SEO tools. Free plan available when using Shift4 payments. 

Pros

  • No transaction fees with Shift4 payments. Strong SEO and marketing features. 

Cons

  • Free plan limited to U.S. merchants. It is less user-friendly than other platforms. 

Best For

  • U.S.-based merchants seeking affordable options.

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How to Start Your Online Store in 2025

man on a laptop - Shopify Alternatives

Define Your Business Niche  

Choosing a niche for your online store is like picking a target for your product sales. The more you narrow your focus, the more likely you attract a specific group of customers to your store. To hone in on your niche, research market trends to find in-demand products or underserved segments. For example, focusing on sustainable, eco-friendly products for environmentally conscious consumers allows you to create a targeted store that speaks directly to your audience.  

Choose the Right Ecommerce Platform  

Selecting the right ecommerce platform for your business is like picking the right vehicle for a road trip. If you choose one that doesn’t suit your journey, you’ll face unexpected obstacles that could slow you down and derail your trip. So, look for a system with the features you need to reach your destination quickly. 

Evaluate options like Shopify, BigCommerce, and Squarespace based on your business goals and technical skills. For beginners, prioritize user-friendly interfaces and affordable pricing plans. You can also use an AI store builder to expedite the process. With AI Store Builder, you can set up a complete Shopify store in under 10 minutes, including trending products, trusted suppliers, and live support. 

Design Your Store  

Once you’ve defined your niche and chosen an ecommerce platform, it’s time to start building your online store. A good first step is to create an attractive and user-friendly store design to engage customers. You can customize your store’s theme to reflect your branding and appeal to your target audience. First, use platform-provided templates or hire a designer for custom themes. Next, focus on mobile-friendliness and easy navigation. Finally, optimize the homepage to showcase featured products and promotions.  

Add Products and Write Compelling Descriptions  

It’s time to populate your store with products and provide engaging details to attract buyers. Start by uploading high-quality images of your products. Next, write descriptions highlighting features, benefits, and unique selling points. Finally, incorporate SEO keywords to improve search visibility.  To help you get started, AI Store Builder provides 20 pre-vetted trending products with optimized descriptions that are ready to launch. 

Set Up Secure Payment Gateways  

Next, you need to ensure customers have reliable and secure payment options. Start by choosing payment processors like PayPal, Stripe, or Square. Then, it will enable multiple payment options, including credit cards, wallets, and Buy Now Pay Later (BNPL) services.  For example, an online clothing store integrates PayPal for easy international transactions. 

Implement Marketing and SEO Strategies  

Once your store is set up, it’s time to attract customers with targeted marketing efforts. Start by utilizing social media marketing, email campaigns, and influencer partnerships. Next, optimize your store’s SEO for better visibility on search engines. Finally, use analytics tools to track performance and refine strategies. For example, you might launch a Google Ads campaign targeting keywords related to your niche. 

Test Your Store Before Launch  

Before announcing your store’s launch, ensure your store is functional and user-friendly. Start by testing all features, including navigation, checkout, and payment gateways. Then, get feedback from friends or beta testers to identify areas for improvement. You can even use analytics tools to simulate traffic and monitor load times. 

Launch and Promote Your Store  

Now that you’ve tested your store, it’s time to announce your store’s launch and start attracting customers. Create launch-day promotions or discounts to entice buyers. Then, announce your launch on social media and through email campaigns. You might also partner with influencers in your niche to build credibility and reach. For example, offer a 20% launch discount to attract your first customers. 

Monitor and Optimize Performance  

After launching your store, don’t make the mistake of thinking your work is done. To ensure your store’s long-term success, continuously improve your store’s operations and customer experience. Use analytics to track key metrics like conversion rates and average order value. Regularly update your inventory and add new products based on customer demand. To help you with this task, AI Store Builder leverages AI-driven insights to refine product selection and pricing strategies. For example, AI Store Builder enables you to identify underperforming products and suggests trending alternatives.  

A Store Without the Hassle

At AI Store Builder, we create a complete Shopify store for you in under 10 minutes. We include 20 trending products, trusted suppliers, and a dropshipping course that others charge thousands for. Plus, you get live support calls and community access. Skip the headaches of store setup, product research, and supplier hunting - we handle it all so you can focus on growing your business. Get your store built for you in less than 10 minutes today!

Get Your Store Built for you in Less Than 10 Minutes Today!

At AI Store Builder, we create a complete Shopify store for you in under 10 minutes. We include 20 trending products, trusted suppliers, and a dropshipping course that others charge thousands for. Plus, you get live support calls and community access. Skip the headaches of store setup, product research, and supplier hunting - we handle it all so you can focus on growing your business. Get your store built for you in less than 10 minutes today!

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